How to Sell according to Harvard Bus Prof with Frank Cespedes

In this episode of the Speak with People podcast, we have the privilege of sitting down with a leader in the field of business and sales, Harvard Business Professor Frank Cespedes. The world of selling has undergone seismic shifts in the ever-evolving landscape of 2023. Join us as we dive into the art and science of selling in a world where change is the only constant.

With each passing day, the global marketplace is becoming more complex, demanding an entirely new set of skills and strategies to succeed. In this episode, our host Jason Raitz engages in a captivating conversation with Professor Frank Cespedes, an expert who has not only observed these changes but has also played a vital role in shaping the sales landscape through his groundbreaking work at Harvard Business School.

In an era where virtual interactions are the norm, and customer behavior is ever more discerning, our conversation revolves around a single pressing question: How do leaders craft strategies that will resonate with people in these continuously shifting times? Professor Cespedes provides profound insights into the dynamic world of sales, drawing from his extensive research and real-world experience.

Tune in as Professor Frank Cespedes takes us on a journey through the modern sales landscape, providing invaluable advice that will help you craft strategies that not only reach people but resonate with them in the transformative year of 2023. Don't miss this thought-provoking discussion that promises to redefine the way we approach selling in the digital age.

Guest Resources:

Sales Management that Works | Aligning Strategy and Sales

https://frankcespedes.com/

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